Web Strategy, Interactive Marketing, Web Content Management Articles - Siteworx

Articles

  • Top WCM Features
  • Top WCM Features for 2012

  • Identifying your current and future Web content management (WCM) needs is easier said than done. This article provides an overview of the WCM features that are in high demand from our customers.

  • Customers First: The Role of UX in Customer Experience Management
  • Customers First: The Role of UX in Interactive Customer Experience Management

  • These days, it takes more than having a website to be a contender in the digital space. In order to be successful, you must understand what digital assets you already have, plus what digital assets your customers want, and finally, what digital assets your company needs. "Customers First: The Role of UX in Customer Experience Management," written by our Director of Digital Engagement David Nickelson, highlights the importance of a Customer Experience Management (CEM) strategy and outlines specific steps to take in order to achieve CEM goals.

  • Content Migration
  • The Ins and Outs of Content Migration

  • Content migration is one of the most important phases of a website redesign launch. If done incorrectly or started too late, this phase can bring a project to a screeching halt. While information architecture, design and development are important and required parts of a Web redesign project, an improperly planned content migration schedule could render your investments in previous phases useless.

  • Content Management
  • The Pros and Cons of Open Source Content Management Systems (CMS)

  • In the world of Web Content Management (WCM), the CMS is king! In fact, the marketplace is packed full of feature-rich CMS software that allows for the rapid development and deployment of new website content, website redesigns, and highly interactive user interfaces.

    The one sizable drawback with many of today’s available CMS software is the initial layout of costs for licensing, professional services, and ongoing support with the software vendor. These cost factors have pushed many organizations to look “over-the-fence” at the open-source side of the marketplace. Here we will look at the pros and cons of using an open-source CMS within your organization.

  • Seo
  • 6 Steps to SEO Success--Does Your CMS Support Your Goals?

  • Search engine optimization (SEO) is not rocket science. Most of the time SEO is just common sense and making sure your Content Management System (CMS) supports you in your endeavor to achieve SEO goals.

    Most commercially available CMS systems tout a lot of search engine optimization (SEO) capabilities in their marketing brochures and whitepapers. They talk about everything from URL aliasing with keyword-based URLs to metadata mining engines to make the most of your content. The question, then, is what can you do to make sure your CMS is really aiding your organizational goals of search engine optimization? What follows is a quick checklist to help you understand how you and your content contributors can directly impact SEO, and how you can make sure the CMS is working hard to support you.