August 19, 1:00 p.m. – 1:30 p.m. ET

The URLs on your website are vital to search engine optimization (SEO). In fact, they’re the primary way every website is indexed by search engines.In our next SEO fundamentals webinar, Siteworx SEO Practice Manager Gregg Wyland will deliver an in-depth discussion of how to manage URLs.

This 30-minute live webinar will provide best practices for administering an efficient and effective SEO and URL plan. Wyland will address:

• Deconstructing website URLs and how they function
• Examples of good and bad URLs
• Best practices for creating URLs
• Keys to search-friendly URLs

Our Speakers

Gregg Wyland, Director of Product Management, SEO Practice Manager, Siteworx, Inc.

Gregg manages the Siteworx SEO Consulting Practice with specific emphasis on helping clients align their content management processes and tools with proven best practice approaches that improve organic search engine results. Gregg has over 11 years experience in all areas of the Web including product management, project management, search engine optimization, email marketing and graphic design. Prior to Siteworx, Gregg held product management and campaign management positions for Exmplar, Inc. where he oversaw development of a self-service production email solution and managed production of email marketing campaigns for leading retailers such as Staples, 1-800-Flowers.com, HSN Improvements and Kraft Foods.

Moderator: Albert Thibault, Senior Account Executive, Siteworx, Inc.

Albert began his career with J. Walter Thompson where he worked in Chicago and Singapore on a wide variety of brands, including United Airlines, Marriott, Arthur Andersen and Computer Sciences Corporation. As the head of the JWT Washington, DC office, Albert was responsible for award winning work on behalf of the U.S. Department of State and the Border Patrol. Leaving traditional advertising to focus on interactive marketing, Albert continued to work with federal government agencies such as the National Highway Traffic Safety and the Office of Naval Research. Today, he works with a range of government, non-profit and commercial clients to help them achieve their business goals on the Web.  Albert holds a B.A in Political Science from the University of Chicago.