Web Strategy, Interactive Marketing, Content Management White Papers

Whitepapers

  • Investing in Marketing's Technology Future White Paper

  • Investing in Marketing’s Technology Future, Forrester Research, Inc.

  • This white paper by Forrester Research Inc. envisions the Marketing Technology Office (MTO) of the future. It offers valuable advice to marketers about creating a proactive marketing strategy, building an extensible marketing technology roadmap and recruiting multi-disciplinary teams.
  • WCM

  • Web Content Management (WCM) ROI Measurement

  • This white paper outlines four areas of relative advantage for WCM Systems: how to improve efficiency, introduce new revenue streams, maintain brand consistency, and speed time-to-market.  In addition, it shares a step-by-step methodology for calculating ROI.
  • Demand Better Processes from Your Interactive Agency

  • Siteworx cited in “Demand Better Processes from Your Interactive Agencies,” by Forrester Research, Inc.

  • This complimentary report by independent research firm, Forrester Research, Inc., shares best practices for customer experience professionals who are seeking advice on how to engage an interactive agency. Business consulting practices, collaboration frameworks, and quality assurance are among the practices addressed.

    In the report, Forrester cites Siteworx among leading North American interactive agencies for its innovative use of agile design methodologies.

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