Forrester Mandarin

Creating Brand-Appropriate Mobile Experiences

Forrester Research, Inc. is a recognized authority on the people, processes and tools required to deliver effective online customer experiences.

Mandarin Oriental Hotel Group (MOHG) noticed that a growing percentage of its Web traffic came from mobile devices. To address this growing need, the team partnered with Siteworx to design and build a customized mobile website that was tailored to the needs of its luxury travelers.

Specifically, this report highlights the Mandarin mobile project as providing a customized experience that is tailored to Mandarin’s luxury clientele while leveraging its content management system (CMS) and delivering ROI in just six weeks.
Download this complimentary report to learn:
  • Key steps to creating a brand-appropriate mobile site
  • How Mandarin Oriental Hotel Group leveraged its mobile site to drive revenue and extend the brand experience to its luxury clientele
  • Strategies to ensure streamlined and efficient content management when deploying a mobile site

This independent Forrester Research, Inc. Report, “Case Study: Mandarin Oriental Creates a Brand-Appropriate Mobile Experience,” – June 8, 2010, cites Mandarin Oriental Hotel Group’s mobile website as a best practice for creating brand-appropriate mobile experiences.


For additional information or resources from Siteworx, visit our Thought Leadership Forum.

Download the Report