Interactive Design and Audience Analysis - Siteworx

Siteworx has extensive experience in all areas of visual and interface design. Below is a summary of our primary design services. Don’t see what you’re looking for here? Just give us a call and we’ll be glad to fill you in on the full range of design services available:

Focus Groups

Typically held at very early stages of a website design or product development process, when requirements are not solidified and an organization may be unclear about its target audience(s) and what the target group(s) need. Focus Groups serve as a valuable tool for answering these questions and for generating new ideas about features and functionality.

Information Architecture

Creating an inventory of your current content and determining what will be used on the new site and how it should be organized so that users can find it easily. Siteworx uses industry best practices such as content inventories, taxonomies, site maps, and card sorting to ensure that your site is optimally organized for your users.

Interaction Design

Designing seamless experiences for your users that mirror the way they live, work, and play, whether on your Web site, through a mobile or handheld device or through whichever systems and technologies you choose to reach them.

User Interface Design

User flow diagrams and wireframes that illustrate content layout and functionality. Any interaction such as forms and search are carefully designed to ensure they are intuitive, support user goals, and are easy to use. Wireframes are then carefully documented to illustrate all site behavior so that developers understand exactly how to build the pages.

Visual Design

It's quite likely that your website provides a greater frequency of brand impressions than any other single medium. It certainly provides more interactions with your target audiences. So it's vital that your website create a rich media experience that is consistent in every detail with your brand's position and reputation in the marketplace.

Siteworx' design approach helps place your brand within a context of functionality, aesthetic sophistication, usability and intuitive information architecture. We know how to blend award-winning design with user-centered considerations such as fast loading times, easy navigation and clear messaging to guide users through your website.

Usability Testing

Highly effective in designing for specific user groups. Effective Usability Testing is a proven approach to driving user adoption, increasing traffic, and ultimately maximizing ROI. In a Usability Test, your audience provides feedback on targeted aspects of your product or website, such as ease of use or suitability of features. Usability Testing is often most effective when it is done early on in the design process, before development and visual design. Effective Usability Testing will help you save time and money by validating design decisions early in the development process.