Going Beyond the Clicks into the Minds of Your Users: Top 10 Tools to Measure User Experience
Web and Web-based application owners typically use only rudimentary measurements of user-centered design (e.g. Web hits) and need to measure individual users' experience to remain competitive.
We believe that there is a direct relationship between the techniques that you use to measure experience and your ability to persuade your customers to act.
Because most organizations bear responsibility for multiple sites and tools, success depends on your ability to measure performance on multiple levels. This white paper provides an overview of the top 10 tools to measure user experience.
In this white paper, we address:
This complimentary report is broken down into four sections explaining the research behind user experience tools that focus on:
- Advanced techniques such as Eye Tracking and Session Analysis – now more accessible than ever – that can take you into the minds of your users and improve your results
- How leading companies are engaging their online audiences and gaining competitive advantage by consistently measuring and monitoring their user experience on their websites and in web-based applications
- How you can get started incorporating user-centered design and evaluating the effectiveness of you Web properties... often the most cost effective, high-ROI methods of improving your websites
- General Knowledge: Measuring Group Data
- Understanding Behavior: Measuring Individual User Behavior
- Influencing Users: Measuring User Thinking
- Measuring and Managing Experience
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