Forrester Wave

The Forrester Wave™: Web Content Management for Online Customer Experience, Q3, 2011

SDL and Adobe Lead the Way to Customer Experience Management (CXM)

The web content management (WCM) market is in transition and both internal and external Web publishing functionality has become commoditized. Yet now, the WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, content targeting, analytics, and integration with other CXM technologies.


This complimentary report shares Forrester Research Inc.'s evaluation of 10 WCM products across approximately 115 criteria and includes key findings and recommendations for business managers considering a WCM selection or implementation.

The in-depth review provides:
  • An analysis of the WCM software landscape categorizing vendors based on their support for internal and external Web publishing
  • The key components of online Customer Experience Management (CXM) solutions
  • Rankings based on strength of current offering, product strategy and market presence
Download this complimentary report to learn:
  • Key components of customer experience management and CXM solutions
  • WCM’s role in the foundation of customer experience management.
  • Objective vendor assessments and including an evaluation of current offerings and respective strategic direction.

This research report was created by Forrester Research, Inc. and published in July 2011.
Download the Report