Spotlight on Search Technologies

From internal website search tools like Google and FAST, to external search (SEO/SEM), this executive briefing addresses:

• Building scalable search capabilities that aggregate results across multiple Web properties

• Creating intuitive search interfaces using faceted navigation

• Seamlessly integrating social technologies (user rankings, reviews, etc.) with results

• Using in-bound search queries to surface targeted, highly relevant results for cross-promotion and improved conversions

We provide an over view of these and other techniques that are being applied today by a diverse line-up of leading organizations including associations, government, nonprofits, scientific and medical research organizations, news and media companies and online retailers.

Speaker:
Tim McLaughlin, President, Siteworx, Inc.
Tim has deep experience in technology and interfaces, with fluency in multiple programming languages and a wide range of architectures. Formerly CTO at Iteration Zero, Inc., Tim holds a B.S. in mechanical engineering, with educational excursions into music, language, art, and artificial intelligence.


About This Series:
We’re committed to delivering objective, experience-based insights into the tools and methodologies that are changing the face of the Web. This is the first in an ongoing series of breakfast briefings hosted at Siteworx headquarters in Reston, Virginia. Our goal is to move beyond the hype and spotlight innovative approaches to the most pressing interactive challenges while fostering a network of peers among Northern Virginia’s Web marketing, product management and product development professionals.

Future Topics:
From best-in-class tools (search, analytics, CMS), to best practices and methodologies (SEO, mobile applications, social media), we hope you’ll join us to learn and share your expertise in this informal business networking environment.

To learn more, contact us .