Over the past year Siteworx has been a sponsor of the American Marketing Association’s DC Chapter. This month we are pleased to participate as the featured sponsor for the AMA-DC’s Executive Marketing Roundtable (EMR) titled, “Riding the Wave of Customer Experience: Using Service as a Word of Mouth Management System.”

The AMA-DC designed the EMR series to focus on “C” level marketers or executives. In order to participate in this program, interested attendees are required to have a director level or above title, as well as an additional fifteen years of marketing experience.

At this event, speaker John Goodman, Founder and Vice Chairman at TARP Worldwide, Inc., will identify six concepts that will aid your organization in measuring and managing word of mouth ventures. Topics that Goodman will cover include:

• The true causes of most customer dissatisfaction
• How to quantify value of word of mouth and risk impacts in a way the CFO and CMO will accept
• How to create an actionable, integrated “Voice of the Customer”program that places all marketing and customer touches in a single framework
• How to make your frontline operators into successful word of mouth generators that give clear explanations, leaving the customer feeling delighted and as though they were treated fairly
• How to use technology to delight rather than aggravate
• How to exceed expectations only when it is cost effective

 

Join Siteworx at the DC Economic Partnership on September 21 from 6:00 p.m. – 8:00 p.m. For additional details and to register visit AMADC, or contact us at info@siteworx.com.