The importance of an organization’s Web presence is at an all time high. Siteworx President, Tim McLaughlin, sat down with Federal News Radio to discuss the current and future state of government websites.

For the companies that are bouncing around the idea of integrating any type of digital presence to their brand, McLaughlin offers a few key tips. He warns that a website should never become an organizational chart slapped onto the screen. In contrast, he says that every organization must understand its audiences’ needs in order to best serve them rather than meeting its own needs. The best way of going about this is to spend about 30 percent of your planning time specifically focusing on studying analytics and performing background research on the customer. Once a solid foundation is in place, it will be much easier to proceed with the rest of the endeavor.

Listen to the full interview, “ Company creates user-centric Web sites.”