RESTON, VA - April 18, 2007 - With some experts predicting shopping cart abandonment rates as high as 70%, Siteworx's User Experience Manager Giovanni Calabro urges online retailers to stop abusing their shoppers. Siteworx, an award-winning Web company that combines design and technology, has made this appeal through an article in the highly regarded UX Magazine, entitled "Stop Using Your Shoppers." The article showcasing Giovanni's opinions and insights can be found at http://www.uxmag.com/strategy/249/stop-using-your-shoppers

"There is a world of hurt out there from the prospective of shoppers," advises Calabro. "Don't let your retail goals and marketing get in the way of the shopper's needs." Siteworx recommends the careful use of the strategies and tactics necessary to retain users throughout the shopping cart checkout process. There is a clear indication that keeping shoppers engaged in the process requires helping the user rather than conveying your marketing concepts, and that doing so leads to subsequent follow-through sales.

Siteworx has worked with a number of different organizations to improve their shopping experience, such as AOL, National Geographic Domestic Home Entertainment, as well as large associations such as NAFSA. They have provided award-winning customized shopping experiences to each organization's unique needs.