(Reston, VA) – Siteworx, Inc. Director of User Experience, Giovanni Calabro has been selected to present "Reining in the Shiny Objects: the Business End of Rich Internet Applications" at the San Francisco Content Management Professionals (CM Pros) Summit.  The event will take place on June 17, just prior to the 3rd Annual Gilbane San Francisco Conference.

Mr. Calabro’s presentation will focus on the increasing demands content publishers face, often from the very top of their organizations, to integrate ever more sophisticated rich internet applications into their Web presence. In addition to an overview of the dynamic landscape for rich internet applications, Mr. Calabro will discuss how leading organizations are leveraging them to increase website traffic and deliver powerful user experiences. He’ll also address what publishers can do, and what they need to consider, when integrating rich internet applications, including an analysis of information architecture as well as the resources required (staff, budget and time).

Siteworx, Inc. is a full-service Web strategy consultancy with deep expertise in user experience, application development and interactive design. As Siteworx Director of User Experience, Mr. Calabro leads a team of Experience Architects. He currently serves a diverse client base including leading media, news and publishing companies.

Prior to Siteworx, Mr. Calabro led and energized the design team responsible for Washingtonpost.com, including driving the user experience strategy, conducting in-depth user testing and analysis, developing user interaction models, personas, and interactive wireframes. He also organized coverage and coordinated design strategy for special projects such as “Sitewide Redesign,” “Iraqi War,” “Elections 2004,” and “D.C. Sniper Coverage” for Washingtonpost.com.

More information about Mr. Calabro’s presentation is available at http://summit.cmprofessionals.org/ . To learn more about Siteworx, visit http://www.siteworx.com .