Siteworx, a leading interactive agency with deep Web content management (WCM) expertise, today announced its inclusion by independent analyst firm, Forrester Research, Inc., in their latest report on agile design and development. “Making Agile Customer-Centric,” Forrester Research, Inc., April, 2010, shares the pros and cons for customer experience teams designing in an agile environment and highlights four best practices for integrating user-centered design into agile environments. Siteworx was one of three interactive agencies tapped to offer advice for integrating multi-channel personas, ongoing testing and evaluation steps, and acclimating business teams to agile processes.

Long-considered to be at the forefront of agile design and development thanks to several significant client implementations, Siteworx shared several key insights on the agency’s overall approach to agile, the flavor of agile methodology that is generally applied, and in which situations agile should not be used. In addition, Siteworx identified synergies that exist between agile and user-centered design as well as conflicts that occur and how those conflicts can be addressed.

“We are delighted to have had the opportunity to provide our insights to Forrester on the ins and outs of agile design as they relate to customer experience teams,” said Giovanni Calabro, vice president of user experience at Siteworx. “Forrester’s research and industry knowledge have informed our approaches to customer experience management, and we are happy to have been able to reciprocate with our expertise in what is a growing area of client interest.”

A complimentary copy of the independent research report, “Making Agile Customer-Centric,” is available for download on siteworx.com. Additional questions should be directed to Siteworx at info@siteworx.com or 703-964-1700. For regular Siteworx updates, subscribe to the Siteworx e-newsletter and the Siteworx Twitter feed.