Athena Technologies was a leading developer and manufacturer of control and navigation solutions for manned and unmanned aerial and ground vehicles.

Founded in 1998, and recognized with numerous accolades including Frost & Sullivan’s 2007 North American Aerospace Growth Excellence Award, Ernst & Young’s 2007 Entrepreneur of the Year Award and Deloitte Technology’s 2006 Fast 500 awards, the company was acquired by Rockwell Collins in April 2008.

According to Maureen Stevens, Athena’s Director of Marketing and Public Relations, “When I came to Athena Technologies I recognized right away that we needed a strategy to raise Athena’s profile and position the company as a much larger organization. Our leadership had a vision that the Web could be an important component of that strategy, and supported our significant investment in a new corporate website and an aggressive PR and marketing plan.”

The Siteworx Approach:

Together, through a collaborative Discovery approach, Siteworx and Athena completed workshops and surveys to assess stakeholder and user needs and conducted an in-depth creative strategy process to develop the look and feel for the site.

The Results:

The Athena Technologies website served as a premier showcase for the company’s industry-leading solutions and thought leadership agenda. In fact, the site was recognized in 2006 by the W3 Award, which honors creative excellence on the Web and recognizes the creative and marketing professionals behind award-winning sites.

Athena’s marketing organization gained the flexibility to creatively promote its customer success cases, incorporate videos and advance its thought leadership agenda through its corporate blog.

According to Stevens, “We’re able to keep the site updated with new content on a regular basis and have received numerous compliments on the quality of our site from customers and prospects. The support and guidance that Siteworx provided as the site has evolved has been very valuable.”