The America’s Promise Alliance is the nation’s largest multi-sector collaborative dedicated to the well-being of children and youth. America’s Promise Alliance partners are corporations, nonprofit service organizations, foundations, policymakers, advocacy organizations, and faith groups that work together to ensure that America’s young people receive the Five Promises.  These Promises are: Caring Adults, Safe Places, A Healthy Start, Effective Education and Opportunities to help others.

The Issue Advocacy Website Challenge:

As a lasting legacy to the leadership of Colin and Alma Powell, the America’s Promise Alliance has undertaken a campaign to raise $50 million to fund the Alliance’s work. This mission will address the nation’s high school dropout and college-readiness crisis with a goal of improving the lives of 15 million of our most vulnerable young people over the next five years.

In response to a corporate grant opportunity, America’s Promise looked to Siteworx to help quickly migrate to a .NET environment. The .NET framework is Microsoft’s comprehensive programming model for building applications that have a visually stunning user experience, seamless, secure communication and the ability to model a range of business processes. The .NET framework has proven to be a fast, easy way to deploy Windows applications.

The Siteworx Approach:

America’s Promise Alliance liked its online message, but needed a new look and feel. The site required a new technology framework for its online presence. The legacy website was slow and technically dated. Complex user interfaces hindered the America’s Promise Alliance’s development staff’s ability to update their website with new content.

America’s Promise Alliance required rapid turnaround; from concept to launch in under four months! Siteworx User Experience (UX) architects and Visual Experience (VX) designers quickly presented a vision for a full-featured Web experience incorporating best practices for compelling site design and user engagement. To support America’s Promise Alliance’s .NET strategy and technology requirements, Siteworx recommended the Sitecore® Content Management System (CMS). Siteworx provided the customization expertise required to modify and implement the Sitecore CMS. Additional Siteworx modifications yielded America’s Promise an improved process for capturing and reporting financial donations.

The Results:

The redesigned America’s Promise website is one of the most exciting developments in philanthropic good works on the Internet. As part of the project, Siteworx successfully integrated another America’s Promise Alliance Web property, 15in5.americaspromise.org. Upcoming collaborative efforts have already been defined for America’s Promise Alliance’s future on the Web.