The American Diabetes Association initially tasked Siteworx with the visual design of its My Food Advisor online tool, which was created to help diabetics and others concerned about food and nutrition make healthy diet choices. With a complex database of over 5,000 different food choices and respective carbohydrate, fat and 20 other nutrient counts for each, the association recognized that the site would require top user experience and development expertise.

The Siteworx Approach:

Siteworx quickly gained the American Diabetes Association's confidence with a fresh and inviting visual design that aptly conveyed its brand promise. As a result, Siteworx was engaged to complete the full development and implementation of the site. While the information architecture was already set before Siteworx came in, Siteworx Experience Architects played a critical role in helping ensure optimal design and development decisions based on the American Diabetes Association's users' needs, leading to the successful launch.

The Result:

The American Diabetes Association has completed the successful launch of My Food Advisor with significant positive recognition from the industry, consumers and the media. Today, those seeking to make informed decisions about their health and nutrition have a powerful and user-friendly tool. The My Food Advisor website includes a database with nutritional information that can be searched by criteria on 5 different nutritional components, a program to track the nutritional value of meals eaten or planned, a searchable database of recipes, and other tools that can help people improve their diets.

"Tens of thousands of people have found MyFoodAdvisor to be a useful tool since its launch, whether they were looking for ways to control their diabetes, lose weight, or lower their cholesterol and blood pressure,” commented Stephanie Dunbar, Director of Clinical Affairs, American Diabetes Association.  “It has made quite an impact in the way many of our web site visitors approach healthy eating.”