Mandarin Oriental Hotel Group is an international hotel management group with deluxe and first class hotels, resorts and residences in sought-after destinations around the world. The complexities of providing a truly “local” experience from within the context of a global brand are numerous.

Tridion WCM Implementation and Hosting Challenge:

As part of its interactive marketing strategy, the Hong Kong-based luxury hotel operator worked with Siteworx to restructure and re-launch its website, enabling it to expand to new locations rapidly, while protecting the integrity of its global brand.

The Siteworx Approach:

Siteworx refined the comprehensive performance requirements detailed by Mandarin’s eCommerce team and took the lead in implementation of SDL Tridion’s® R5.2 Web Content Management. SDL Tridion R5.2 is unique in that it enables Mandarin Oriental to deliver a consistent brand “look and feel,” while providing each of its 40-plus hotel properties with tools to tailor content to accommodate local languages, customs and sales promotions.

The Results:

“Tridion R5.2 is a superior solution for Siteworx clients; specifically those looking to support a global Web program. It enables rapid development, multi-lingual capabilities and the ability to efficiently and centrally manage scores of international sites while retaining brand consistency,” noted Tim McLaughlin, president of Siteworx.

In addition, Tridion R5.2 has a highly sophisticated translation engine, simplifying the process of creating multi-lingual sites.  Simplification increases efficiency and ensures accuracy.

“Our reputation as a superior, luxury brand is vital to us at Mandarin Oriental and like our properties, our global website must support our mission to ‘delight’ our customers,” said Christoph Oberli, Vice President of e-Commerce & Interactive for the Group.  “It was imperative that we work with a WCM system that simplifies the execution of our global marketing initiatives by localizing many aspects of the site, while still maintaining a high level of brand consistency throughout.”