We’ve been pretty busy this summer developing a series of tools and resources for marketers interested in developing a comprehensive plan to carve a niche in the mobile space.

Assessing the Mobile User Experience – Assessment Report

We kicked off the summer with a pretty ambitious goal: to evaluate the mobile user experience for leading healthcare, nonprofit, financial and government organizations.

Our scope was confined to a heuristic evaluation of the mobile interfaces instead of going deep into the functionality and features provided. And while we recognized early on that it would be difficult, if not impossible, to come up with a mobile user experience evaluation framework that could be applied consistently across all vertical markets, we believed it would be helpful to our readers to have a rough framework for analysis. The results are our five mobile user experience assessment criteria below:

1. Whenever possible, and when it makes smart business sense, ensure your mobile interface utilizes the native features of the device

2. Optimize your mobile interface for key user tasks

3. Ensure your mobile interface is brand relevant

4. Monitor load and render time for mobile interfaces

5. Minimize or eliminate the use of Flash? and proprietary formats for mobile interfaces

What did we find? I encourage you to download the report, “Assessing the Mobile User Experience,” to find out.

Mastering the Mobile Opportunity – Complimentary Webinar

September 16, 1 p.m. ET

Our upcoming webinar, Mastering the Mobile Opportunity, will share the key design and technical hurdles marketers must overcome to better serve and engage their customers through the mobile channel.

Our panelists include AT&T Mobility’s Rob Russell, Industry Solutions-Consumer Goods, Retail and Hospitality, and Giovanni Calabro, Siteworx VP of User Experience. Our moderator, Jason Munson, Siteworx Atlanta General Manager, will guide us through an informal Q&A format with ample time for attendee questions. Learn more and register at Mastering the Mobile Opportunity-Complimentary Webinar.

Building Brand and Business on the Mobile Web—There’s a Map for That – Complimentary White Paper

Our new white paper, “Building Brand and Business on the Mobile Web—There’s a Map for That,” is a comprehensive tool that shares best practices and guidelines for developing a mobile strategy.

If you’re just starting to look at your mobile strategy, the paper provides a simple, yet wide-ranging framework to help you assemble the necessary building blocks. If you’ve already put a mobile strategy in place, we encourage you to download the report as well to learn how category leaders in retail, media, hospitality, publishing and countless other vertical industries are developing winning strategies to respond to the phenomenal growth and opportunity in the mobile marketplace.