B2B Marketing Technology: Building an Analytics Platform at ICF International
Added By on January 31st, 2012
In our first blog post for B2B marketers, we interviewed Carolyn Wixson, Director of Corporate Web Marketing at ICF International, about the consulting firm’s recent website redesign, and how ICF is using an integrated approach to content strategy and thought leadership to engage its target audiences across a wide range of government and commercial industries.…
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