White Paper Series

Siteworx periodically publishes complimentary whitepapers on popular topics. To receive notification about new whitepapers, please sign up to receive Siteworx news.

We invite you to download the whitepapers below. Please let us know if you would like more information on the topics addressed or if you have a topic you’d like us to addre ss in the future.

Developing a Social Networking Strategy: A Strategic Approach to Applying Social Media to Sales, Marketing and Operations

An overview of the dramatic shift in communication brought about by social networking technologies including:

• Best practices in developing social networking strategies for businesses and organizations
• Key skill sets of individuals and teams required to capitalize on this growing trend
• Guidelines to focus ROI analyses on appropriate metrics for the medium aligned with business objectives

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Going Beyond the Clicks into the Minds of Your Users: Top 10 Tools to Measure User Experience

Do you go beyond the clicks to measure your site’s or application’s performance? Are you using more than just basic web analytics?

• Find out about advanced tools that will provide insight on the effectiveness of your site and your customers’ experience with your site.
• Discover where you fall on the Three-Staged User Experience Measurement Hierarchy.
• Learn how to determine the best measurement tools and techniques for your needs.

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