XM Satellite Radio

XM Satellite Radio needed a website that would be as advanced in designas their technology. It was designed to provide pre-IPO information toinvestors, to establish credibility with technology partners, and togenerate attention from the consumer electronics trade press. Ourcreative team worked closely with the company's marketing andtechnology staff to fully understand their business model, market, andobjectives. The website included a limited-access section for press andspecial features for investors and strategic partners, along with atwo-minute Flash narrative about the XM Radio concept and technology,with animation, music, and professional voice-over.