Two years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-serve and demanding higher-quality interactions with sales pros. This report, a follow-on to Death Of A (B2B) Salesman, explores how and why leading digital business pros are automating the order-taking process and digitally enabling sales reps for unified, full-spectrum B2B commerce.
In this report, you will learn:
- Why the shift towards self-service has intensified
- Which scenarios buyers are still seeking assisted sales experiences
- How to balance automation and your sales team to maximize selling opportunities
For a quick overview of key takeaways, check out the handy visual below!
Click the image to see the full infographic.
To read Forrester’s March 2017 report, Death Of A (B2B) Salesman: Two Years Later, fill out the form below.
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