Death Of A (B2B) Salesman:
 Two Years Later

Two years ago, Forrester predicted that 1 million B2B salespeople would be displaced by 2020. Read this report to find out if this forecast is coming true.

Realign B2B Channels For A Post-Disruption World

Two years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-serve and demanding higher-quality interactions with sales pros. This report, a follow-on to Death Of A (B2B) Salesman, explores how and why leading digital business pros are automating the order-taking process and digitally enabling sales reps for unified, full-spectrum B2B commerce. 

In this report, you will learn:

  • Why the shift towards self-service has intensified 
  • Which scenarios buyers are still seeking assisted sales experiences
  • How to balance automation and your sales team to maximize selling opportunities

For a quick overview of key takeaways, check out the handy visual below! 

Click the image to see the full infographic. 

Death of B2B Salesman Infographic

To read Forrester’s March 2017 report, Death Of A (B2B) Salesman: Two Years Later, fill out the form below.

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