With Siteworx, Cameron achieves company alignment through a unified brand experience.
One of Cameron’s top website priorities is to help field engineers gather product data. When working in the field – either on an oil rig or in an oil field – engineers were finding the legacy site extremely difficult to navigate from a mobile device. Cameron reached out to Siteworx to design, build and run a responsive site that allows field engineers to easily access time-sensitive product information whether they’re on a desktop computer, a mobile phone or a tablet. Furthermore, they needed to streamline and unify their content management system both on the front and back-end to improve efficiency.
- Re-platformed website onto Sitecore
- Crafted responsive design
- Drove adoption of an enterprise-wide CMS with operational best practices
- Horizon Interactive Award: Bronze – Corporate & B2B
Technology & Services
- Sitecore Platform Integration
- Mobile Design and Development
- Web Strategy
- Front-end development
- Managed services and hosting on AWS
We were tasked to deliver a responsive design that would allow Cameron’s audience easy and intuitive product navigation from a mobile device. Siteworx designed an improved information architecture and site navigation, giving Cameron’s customers and internal users easier access to sought-after information like product data, specifications and contact information. Siteworx also created a Resource Library, where users can quickly and easily browse Cameron’s deep collection of product documentation, videos, training materials and white papers.
Ease of Access Anytime, Anywhere
To serve the unique needs of Cameron’s target audiences, particularly those who engage with Cameron’s digital content while in the field, Siteworx delivered a responsive design. Users are now able to easily access time-sensitive product information anytime, anywhere.
Creating a Unified Brand Experience
Siteworx implemented and integrated an enterprise wide content management system that allows for seamless and consistent content publishing across seven different stakeholder groups. To drive adoption of the CMS, Siteworx provided an in-depth instructional training session for Cameron employees that included various customized training videos.
"[Cameron] selected Siteworx to redesign and redeploy www.c-a-m.com because of their deep digital strategy, experience design and implementation expertise. With Siteworx, we’ve created a digital presence that reflects the superior quality of the solutions we provide our clients." Anne Howard Cameron Digital Marketing Manager
The combined efforts of Siteworx’ delivery teams – design, content strategy, user experience, technical services, quality assurance, managed services, client services and performance management – allows Cameron to leverage the benefits of responsive design, effectively engaging and connecting with their customers while providing them with the information they desire. The redesigned website also features a fresh new design and intuitive browsing experience that showcases Cameron’s inventory of oil, gas and process.
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