We helped Mandarin Oriental Hotel Group (MOHG) craft a personalized multi-channel digital platform that extended their global reach.
Mandarin Oriental Hotel Group (MOHG) is an international hotel management group with luxury hotels, resorts and residences in sought-after destinations around the world. MOHG manages over 40 hotels in 25 countries and operates, or has under development, 13 Residences at Mandarin Oriental. With such sprawling assets, the Group needed a multi-channel digital platform that would cost-effectively scale as more of their clientele search for and book their accommodations online and on-the-go.
- Achieved break-even and measurable ROI in under 30 days for the mobile website.
- Implemented local language capability, local visual elements and location-based promotions for over 40+ hotel properties.
- Installed SDL Tridion WCM and integrated it with third party software.
- Deployed 22 sites in six languages.
- 80% cost savings in IT staff, hardware & support costs.
Technology & Services
- SDL Tridion
- Competitive Analysis
- Web Strategy
- Front-End Development
- Visual Design
- Cross-Platform, Device & Network Testing
- Tridion Managed Services
Mandarin Oriental engaged Siteworx to restructure and re-launch its website on the SDL Tridion Web Content Management (WCM) system. Following the successful re-launch and deployment of 22 sites in six languages, MOHG tasked Siteworx with crafting a mobile strategy. As a leader in the luxury hotelier industry, the Group wanted to reinforce its online brand and establish a leadership role in the mobile space.
Building a Strong Foundation
Siteworx led the original implementation of SDL Tridion’s® R5.2 Web Content Management (WCM) and has managed all of the WCM upgrades and WCM optimization projects for over half a decade.
Creating a Multi-Channel Strategy
Recognizing the need to extend its global reach beyond desktop computers, after re-launching mandarinoriental.com, MOHG tasked Siteworx with creating a roadmap for a full-service multi-channel platform and executing their overall digital vision.
Refining the Mobile Experience
Siteworx' UX designers created a mobile browser experience that approximated the experience of a native app, while maintaining the classic, elegant aesthetic of the Mandarin Oriental brand. Furthermore, to ensure an optimal experience regardless of device, Siteworx utilized a testing service that provided virtual access to all phones on both AT&T and Verizon networks.
Supporting Continual Growth
Siteworx created a customized service support model with a fully integrated application and networking infrastructure tailored to MOHG’s needs. Siteworx’ Managed Services unit continues to deliver ongoing support with its full range of design, software development and hosting capabilities.
"Our reputation as a superior, luxury brand is vital to us at Mandarin Oriental and like our properties, our global website must support our mission to ‘delight’ our customers...It was imperative that we work with a WCM system that simplifies the execution of our global marketing initiatives by localizing many aspects of the site, while still maintaining a high level of brand consistency throughout." Christoph Oberli Vice President of eCommerce & Interactive, Mandarin Oriental Hotel Group
Mandarin Oriental Hotel Group’s multi-channel strategy gave them a significant competitive advantage over other luxury hotel brands. By partnering with Siteworx, MOHG has not only established a secure, state-of-the-art digital presence and the ability to make swift changes to the visual design or functionality based on business priorities, it achieved break-even and measurable ROI in under 30 days for the mobile website alone.
cost savings in IT staff, hardware & support costs
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