We helped RSM realize revenue growth through a site redesign and migration.

RSM (formerly McGladrey) is the nation's leading provider of audit, tax and consulting services with more than 8,000 professionals and associates in 80 cities. RSM approached Siteworx looking for a way to streamline their content management and highlight the company's rich thought leadership in hopes of driving additional revenue through their website.  

Their digital investment also garnered a 2013 Interactive Media Award Best-in-Class award in the Professional category.

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Key Takeaways
  • 235% increase to website-driven revenue
  • 35% increase in website leads
  • Increase in volume and frequency of published content
  • Won a 2013 Interactive Media Award Best-in-Class award
Technology & Services
  • Adobe Experience Manager
  • Adobe Target Solutions
  • Adobe Analytics
  • Eloqua

Our Approach

In their legacy system, content was siloed, buried and dispersed. Content changes were made manually, slowing down new content generation. Their site also lacked mobile access, eliminating a potential revenue channel. RSM needed a solution that would deliver its users a better experience.

Systems to Grow Smart


Using our Grow Smart solution, we migrated RSM's system onto Adobe Experience Manger (AEM), optimizing the system to break down old content siloes. We added new dynamic tagging and taxonomy so that users could add and update content quickly and easily.


Contextual Design


We designed a bold and responsive site across desktop, tablet and smartphone devices, enabling vistors to access the right information at the right time across any device.

Targeting the Market


We built out the new AEM experience by using Adobe Analytics and Adobe Target. This strengthened RSM's ability to manage targeting customers through analytics, campaign profiling and content all in one place, coupled with the existing use of Eloqua.

"Thanks to Siteworx' vision and multidisciplinary capabilities, the new website is a more sophisticated representation of  RSM's brand and market leadership." Ken Foster Director of Digital Media at RSM

The Impact

This Grow Smart engagement serves as a model for successful enterprise AEM implementations. The extensive integration with marketing automation and customer relationship management systems, combined with responsive, mobile-friendly design, delivered impressive results: 235% increase in website-driven revenue, 35% increase in website-driven leads and an increase in volume and frequency of published content.

2013 Interactive Media Award Best-in-Class in the Professional category


Increase in web-driven revenue


Increase in web-driven leads


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