How we streamlined Time Warner Cable’s online presence without sacrificing individual brand identities.
Time Warner Cable Inc. is among the largest providers of video, highspeed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable engaged Siteworx to streamline their online presence by combining separate web entities under a single portal without sacrificing their individual identities.
- Enhanced user experience
- Updated visual brand style
- Improved effectiveness of overall content voice and tone
- Improved organization and unity among disparate brand entities
- Streamlined process for customer education and purchasing
- Enhanced customer self-service capabilities
Technology & Services
- Web Strategy
- Content Strategy
- Site Architecture and Visual Design
- Prototyping & Front-End Development
- Preparation for Adobe CQ5 Integration
- Quality Assurance
Throughout the redesign process, Siteworx leaders from multiple disciplines engaged in every phase, ensuring a holistic approach. In doing so, user experience was greatly enhanced through the increase of more consistent content, while also improving visual aesthetics and the seamless application of advanced content management technology.
Establishing a Unified Content Strategy
The first project deliverable was a unified content strategy. Siteworx’ content strategists analyzed TWC’s current content, which helped determine the overall voice and tone of TWC’s websites. Content prioritization helped determine which segments were most important to display on their new websites. By identifying the overall brand message, TWC was able to apply a consistent voice–more educational, less promotional–across all its web properties.
Developing A Seamless Experience
Once the content strategy was established, Siteworx developed a comprehensive web strategy that aligned numerous stakeholder audiences and compiled a design and technology road map for implementation. Siteworx helped unify the separate brand entities under the TWC brand umbrella by creating gateway experiences that utilized a single URL. Customers can now select among the various TWC brands, facilitating cross promotion of different service offerings
Preparation for Integration and Back-End Development
Time Warner Cable achieved a sleek, modern site that enhances the user experience, improves customer self-service capabilities, and streamlines customer education and buying processes. We were able to improve the effectiveness of the overall content voice and tone, while also improving organization and unity among the disparate brand entities.
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