GOAL: Generate more leads through a digital channel
Armstrong Commercial Ceilings wanted to offer their customers a top of the line digital experience that would support them through the buying journey. The goal was to update to a modern, mobile-friendly design that would increase loyalty and growth through deeper customer connections.
SOLUTION: Leverage content to enrich the customer experience
Armstrong knew that they needed a new CMS platform that would allow their site authors to publish rich product and marketing content. Our solution? We built their new site on Adobe Experience Manager (AEM). The platform’s robust CMS features now allows Armstrong to showcase captivating imagery and product specs within an information architecture geared toward intuitive search and browsing.
RESULTS: A modern digital experience that supports future growth
We stepped up Armstrong’s digital game by giving them the tools to share their product stories while providing a consistent experience across their global sites. Siteworx’ integrated design and development team created a user-centered taxonomy, revamped Armstrong’s navigation, and made sure the site performed seamlessly on all devices, from desktop to mobile. We also built a pattern library to streamline front-end code and ensure consistency in Armstrong’s overall digital presentation. By empowering Armstrong with an optimized site, we have raised the visibility of their products based on the user journey and strengthened their ability to achieve increased revenues in the future.
GET IN TOUCH
Send us a note. Drop by. Or give us a call. We would love to hear from you.