Migration to Siteworx' Managed Services Platform Significantly Improves Customer Experience

How Siteworx improved Kennametal's website load time by 300%.


RESTON, VA – Only months after engaging Siteworx to provide managed services and hosting for its web presence, Kennametal Inc., a B2B global industrial technology leader in wear-resistant products, application engineering and advanced material science, has seen significant returns on its investment.

Kennametal selected Siteworx to migrate its existing website onto Siteworx Enterprise Hosting, and to provide managed services for the company’s Adobe Experience Manager (formerly Adobe CQ) and Endeca search infrastructures. Siteworx was selected for its sophisticated approach to managed services, global implementation experience and deep expertise with the Adobe Marketing Cloud. 

As a result of the migration onto the Siteworx infrastructure, the Kennametal website page load time improved from 3-5 seconds to 1-1.5 seconds (based on identical Selenium automated tests). In addition, the Siteworx infrastructure has allowed Kennemetal.com to support 30% more requests per minute, providing Kennametal the ability to serve its customers more efficiently.

“Response time is a critical performance indicator for a B2B website,” said John Jacko, VP and Chief Marketing Officer at Kennametal. “Our buyers are increasingly mobile and strapped for time so it is imperative that the website delivers the information they need quickly. This accelerated response time is a significant advantage in our customer service and marketing efforts.”

“One in four people will abandon a website that takes more than five seconds to load, which can cost businesses valuable traffic and conversions they can’t afford to lose,” said Gregg Wyland, VP, Alliances &  Partners at Siteworx. “Kennametal’s website response time is now only a fraction of that, which can have a big impact on the company’s bottom line.”

“Siteworx brought to bear the full scope of our managed services capabilities for Kennametal, including user management, software vendor communications, log analysis and release and post-release support,” said Geoff Kramer, Siteworx’ VP of Managed Services. “We’re excited that Kennametal has already experienced significant results from our multidisciplinary approach.”

Siteworx also performs routine audits for Kennametal’s applications, including application performance, security and infrastructure performance.

About Kennametal
Celebrating more than 75 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers seeking peak performance in demanding environments. The company provides innovative wear-resistant products, application engineering and services backed by advanced material science, serving customers in 60 countries across diverse sectors of aerospace, earthworks, energy, industrial production, transportation and infrastructure. With approximately 14,000 employees and nearly $3 billion in sales, the company realizes half of its revenue from outside North America, and 40% globally from innovations introduced in the past five years. Recognized among the “World’s Most Ethical Companies” (Ethisphere); “Outstanding Corporate Innovator” (Product Development Management Association); and "America's Safest Companies" (EHS Today) with a focus on 100% safety, Kennametal and its foundation invest in technical education, industrial technologies and material science to deliver the promise of progress and economic prosperity to people everywhere.

About Siteworx
Siteworx is an award-winning digital experience agency with deep roots in experience design, web content management (WCM), commerce, digital asset management (DAM), and systems integration. For more than a decade, our uncommon blend of technology and design know-how has helped digital leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group discover, create and deploy best-in-class omni-channel experiences and connect with their customers and prospects in more engaging, more profitable ways. In 2014, Siteworx was named Adobe’s “2013 North American Regional Partner of the Year.”


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