Siteworx speaheads an indepth site structure and messaging overhaul that resulted in a dramatic increase in quality leads and streamlined the site management process.

The Institute for Veterans & Military Families (IVMF) is a non-profit organization affiliated with Syracuse University that provides programs for veterans and their families entering the workforce or starting a business after service. 

The Problem

The IVMF’s previous website was not effective at generating leads on those interested in their programs or engaging with their organization on research initiatives. It also made it difficult for visitors to take the next step in joining a program or supporting the IVMF’s mission.

The Solution

We helped them identify their audiences’ core needs and create funnels to guide users toward achieving their goals. By introducing personalized publication sign-ups we captured quality leads in order to keep visitors engaged with the IVMF. Today the IVMF’s website is managed day-to-day by a very small and efficient team of two, resulting in continued increased efficiency.


Horizon Interactive Awards Bronze Winner

Technology & Services
  • Design
  • Personalization
  • WordPress
"You and your team have been great partners throughout this process – we very much appreciate your thoughtful guidance and technical direction." Mike Haynie, Ph.D. Executive Director & Founder, Institute for Veterans & Military Families


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