2014 State of Mobile Features and Functionality

As more consumers continue to adopt the newest mobile devices, new technical and design challenges mount for digital marketers as they look to enhance the digital experiences they are delivering. Our 2014 State of Mobile Features and Functionality report analyzes our recent survey findings to uncover mobile and tablet user preferences and tendencies, the most significant of which indicate that digital marketers must recognize and address the growing expectations of mobile and tablet users.

The 2014 State of Mobile Features and Functionality report provides key findings, including:

  • Shoppers continue to rely on mobile websites rather than downloading a mobile app when shopping on their smartphone device
  • Desktop and laptop computers were cited as preferred methods of purchasing holiday gifts over brick and mortar stores
  • Checking reviews and price matching while in-store was cited as the most frequented activity for tablet users

Download this report for the full survey results and expert opinions on the current mobile landscape, including:

  • Analytics that highlight the key features consumers are looking for in their mobile experiences
  • A comparative analysis of the 2013 and 2014 state of mobile features and functionalities
  • Key recommendations for developing and executing a mobile strategy that encompasses both smartphone and tablet devices

Download the report...