Services
Search Engine Optimization (SEO)
An effective search engine optimization program starts with a clear understanding of your target audience needs and preferences and a holistic understanding of the technology infrastructure and business goals.
At Siteworx, SEO is a critical component of how we design and build powerful user experiences on the Web. Siteworx SEO Consulting Services leverage our deep experience and proven methodology in assessing user needs, then translating those needs into websites that deliver.
Siteworx offers a four-step methodology that evaluates your current site's design and organization from a content and technical perspective, then gives you the tools to ensure your site consistently supports your SEO objectives.
Phase 1: Identify Target Audiences, Competitors Business and User Goals-to identify and prioritize your target audiences' needs and nomenclature. We also identify your top 3 online competitors and prioritize your content to focus on the areas that promise the highest ROI from a business and user standpoint.
Phase 2: Evaluate Content Management Practices and Tools-to ensure your process supports:
If your content management processes do not support these features, we help you determine the best approach to achieving these capabilities through a new or re-configured CMS.
Phase 3: SEO Assessment-to identifying your highest performing keywords, referral sources and content, we review your Web analytics and research your top 3 competitors focusing on the following criteria:
Phase 4: Content Analysis-to identify your content assets and areas ripe for improvement. Through consultation with your copywriters and content owners, we'll share the nuances of content delivery as relates to search engine optimization; i.e., keyword selection and density in content, headings, meta descriptions, navigation, etc.
Deliverables
At Siteworx, SEO is a critical component of how we design and build powerful user experiences on the Web. Siteworx SEO Consulting Services leverage our deep experience and proven methodology in assessing user needs, then translating those needs into websites that deliver.
Siteworx offers a four-step methodology that evaluates your current site's design and organization from a content and technical perspective, then gives you the tools to ensure your site consistently supports your SEO objectives.
Phase 1: Identify Target Audiences, Competitors Business and User Goals-to identify and prioritize your target audiences' needs and nomenclature. We also identify your top 3 online competitors and prioritize your content to focus on the areas that promise the highest ROI from a business and user standpoint.
Phase 2: Evaluate Content Management Practices and Tools-to ensure your process supports:
- A keyword-based URL structure
- Context-driven title tags
- Metadata in web pages
- Heading tags available through XHTML markup
- Separation of visual display from markup
- Creation of a sitemap
If your content management processes do not support these features, we help you determine the best approach to achieving these capabilities through a new or re-configured CMS.
Phase 3: SEO Assessment-to identifying your highest performing keywords, referral sources and content, we review your Web analytics and research your top 3 competitors focusing on the following criteria:
- Keyword selection
- Keywords in Content
- Semantic XHTML
- Meta Keywords
- Quality, Quantity and Primary Source of High-Performing Inbound Links
- Meta Descriptions
- Headings and Title Tags
- Clean and Descriptive URLs
- Crawlable and Descriptive Links
- Indexable Content
- Design and Technical Considerations
Phase 4: Content Analysis-to identify your content assets and areas ripe for improvement. Through consultation with your copywriters and content owners, we'll share the nuances of content delivery as relates to search engine optimization; i.e., keyword selection and density in content, headings, meta descriptions, navigation, etc.
Deliverables
- CMS Assessment Report-addressing the SEO features and capabilities of your current or prospective CMS
- SEO Assessment Report-summarizing the findings related to your top 5 content areas and top 3 online competitors. We'll provide best practice recommendations and a clear prioritization of the strategies and tactics that will deliver the highest ROI
- SEO Action Plan-a step-by step guide to improve your search engine rankings in the near- and long-term
- SEO Implementation-from URL rewrites to sitemap submission and website optimization steps, we'll implement the steps outlined in your action plan then give you the tools to proactively measure and manage your search engine rankings
